The chapter delves into the rising preference for traditional Chinese cuisine and sustainable diets among younger consumers for improved health in the long run. It also scrutinizes the notion of superfoods in a balanced diet and examines how marketing 'superfoods' influences consumer choices.
With each passing year, a new "it" superfood emerges, promising to be the ultimate panacea for our health woes. Are superfoods really nutritional superheroes, or just an overhyped marketing ploy? / Motivational Monday (20:07)! On the show: Heyang, Li Yi & Brandon Yates