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Jordan Evans – Acquiring and Growing a Family Business in the Industry of Language Services - Ep.96

Think Like an Owner

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What Does a Customr Relationship Look Like?

In such a fragmented and broad industry such as language services, the client relationship really varies by industry. So we have the least sophisticated type of client, which might be an individual who needs documents for imigration that needs certified translation. And then we have prize sale, so for selling to a fortune 500 company, and they need services to translate all their internal learning and training,. Their manufacturing documents, their marketing materials. Typically they go through some sort of procurement ar f p. What we've tried to do in order to grow organically is focus more on the center of the bt to bee sal cycle.

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