Introduction

What's up Rock Nation, we welcome back our second ever reoccurring guest, JT Barnett! Since being on the show last, JT has made some changes with his company CreatorX. They have transitioned into pairing creators with brands, who are now paying full time salaries to bring creators in house. We discuss what brands are looking for in creators, and it takes for a creator to be hired by these brands. He's also tripling down on content, and specifically YouTube, and feels as though lower production paired with speed and volume, are his X factor.

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Timestamps:

0:00 - Trailer

1:40 - One Handed Crack

2:58 - New opportunities for creators with brands

5:28 - Brands don’t know how to make good content

6:54 - How Set Active is crushing it

9:51 - How JT finds the right creator for a brand

11:43 - Most brands don’t know how to tell their own story

14:10 - Highest performing paid ads

14:44 - What videos you should pin on your Socials

15:57 - How JT’s business is structured

19:05 - When a creator knows to go In-House

20:40 - What can brands do if they don’t have a huge budget

22:58 - Growing on TikTok

27:29 - What to do when your engagement dips

29:21 - Where JT is putting his attention

32:08 - Mamba mentality

33:21 - Low production vs High production

35:06 - Importance of Title and Thumbnail

37:00 - The Importance of Speed

39:39 - JT doesn’t want highly produced content

41:33 - We discuss short form content

42:32 - Will Smith

42:54 - Navigating Brand Deals

48:42 - Different ways to monetize as a creator

51:25Talking actual numbers for brand deals

57:41 - JT on downsizing his team

1:01:31 - JT’s workout routine

1:09:22 - Advice to 18 year old self

1:10:25 - Building Momentum

If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on.

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