How Do You Use Social to Build a Byer Journey?

People make tunnel mistakes about thinking that they understand where people are in the byer journey. A real byer journey happens in a bunch of different channels and places, right? And so the idea of using social to complete the whole thing, i think, is just wrong. Ah, and so that's how we use social. There's a tun of things that you can communicate,. But like we talked about at the beginning of this episode, it's all about what are we trying to get people to know... How do we package that in a way so that they, once they see the content, that they know it?"