
2025 Planning and Goal Setting | Refine Labs B2B Marketing Roundtable
Stacking Growth | The B2B Marketing Podcast
Navigating Marketing Challenges
This chapter addresses the difficulties faced by marketing teams in advocating for brand awareness campaigns within a data-centric environment. It highlights the disconnect between marketing efforts and measurable outcomes, emphasizing the need for a well-defined target audience and effective strategies to engage niche markets. Additionally, the discussion covers the importance of aligning marketing initiatives with executive expectations to demonstrate the value of investment in less quantifiable benefits.
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