Stacking Growth | The B2B Marketing Podcast cover image

2025 Planning and Goal Setting | Refine Labs B2B Marketing Roundtable

Stacking Growth | The B2B Marketing Podcast

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Navigating Marketing Challenges

This chapter addresses the difficulties faced by marketing teams in advocating for brand awareness campaigns within a data-centric environment. It highlights the disconnect between marketing efforts and measurable outcomes, emphasizing the need for a well-defined target audience and effective strategies to engage niche markets. Additionally, the discussion covers the importance of aligning marketing initiatives with executive expectations to demonstrate the value of investment in less quantifiable benefits.

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