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340 Lauren Kennedy - Why Hubspot and Salesforce Sucks

B2B Digital Marketer

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Are You Getting Started With Lead Generation?

Leading is really about understanding your customers. We do positive and negative attributes for a hub spot score. If they take x amount of time to respond, to the first email, they're this much less likely to um a good, qualified lead. And if they are in this industry, or if they live in this state, like we can get really granular with trending in our closed one and closed lost deal. Every piece of content that has touched your customers before they convert now have their own attribution marker.

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