How to Survive in a Long Game

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Once you start hitting it at a scale where people are searching for you or people heard about you on social, that's like it's subsidizing all other things that you do. It could happen quicker than you think. But it does it is something that you got to be patient with and play in the long game so you can survive. Go slow to go fast. That's how SEO works. That's all the great social works. I mean, that's why organic is a channel because it's that's so burned.

How do you take audience desire and channel it into action? Aaron Orendorff is the marketer who knows all about affecting change.

Aaron is the Head of Marketing at Recart and former Editor-in-Chief at Spotify Plus.

Daniel and Aaron get straight into conversation discussing his conversion from pastor to marketer, what religion can teach about marketing, and why your job isn’t to create desire - it’s to channel it.

Plus you’ll hear why organic traffic is the tide that lifts all ships and why Aaron believes you need to go slow to go fast when it comes to social.

Follow Aaron:

LinkedIn: https://www.linkedin.com/in/aaronorendorff/

Twitter: https://twitter.com/AaronOrendorff

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Follow Daniel on Twitter: twitter.com/Dmurr68

LinkedIn: linkedin.com/in/daniel-murray-marketing

Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com