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Are You the Best in Your Current Market?
Don't just run off doing different states, start local versus far out. Having the right people in place is gonna be your biggest thing for your company whether you're a PMaxing or not. It's so important because you have to have buy-in. If you don't have an integrator, or somebody you can trust to help make sure those fees get applied. The execution is so much more than that. We're talking about culture, we're talking about leadership. Let's talk about people, let's talk about ops. What did that feel like walking the staff through those changes?