GroupM's Kirk McDonald on the outlook for digital advertising
The Rebooting Show
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The Uncertainty of the First Half
I think it's been a weird year so far because the economy is mostly held up, okay, inflation is still a problem. Ads spending typically tracks how the economy goes. When people get nervous, they pull back on ads. I don't think that we're seeing the kind of fulsome growth that we may have thought coming off of 22.
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