Ep 439 Selling Your Business? Why Nice Gets You More - with William Ury, Co-Founder of the Harvard Negotiation Program
Built to Sell Radio
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Mastering Intricate Negotiation Dynamics
This chapter delves into the multifaceted aspects of negotiation, emphasizing the need to expand the pie and consider personal interests beyond monetary gains. It explores strategies like using a 'bad cop' figure for tough negotiations and the role of agents in protecting relationships and navigating emotionally charged deals.
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