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5min chapter
Niching Down, Planning for Digital Marketing Success, and Adapting to AI with Corey Morris
Agency Journey
Exploring Uncomfortable Questions in Marketing Metrics
The chapter addresses the discomfort marketers may feel when asked to provide business metrics like target profit margins and lifetime value, emphasizing the importance of these answers for effective lead generation. It also highlights the need to consider factors like agency fees, internal staff costs, and software expenses often not automatically calculated in return on investment analyses.
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