2min chapter

The Digiday Podcast cover image

How Salon, TVTropes and Snopes improved programmatic CPMs with traffic shaping

The Digiday Podcast

CHAPTER

How to Be a Better Publisher Partner to Your SSP

Publishers need to take on traffic shaping efforts of their own. If we are sending texts that don't get answered up to the buy side, we need to curve that behavior. Ultimately, if I send more bid requests to an SSP partner that can be one, I become a more profitable publisher partner because they no longer have to filter out as many unwinning or unsellable requests from me.

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