Zvonimir Durcevic: Establishing Communication Channels, Lessons From a Scrum Master's Failure 

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In this episode, Zvonimir shares a pivotal experience that shaped his approach as a Scrum Master. His team started strong with excellent stakeholder relationships, but gradually team members began missing refinement meetings as they took on more outside responsibilities. Despite conversations with management, the issue persisted, leading to a growing backlog that no one wanted to trim down. Zvone learned critical lessons about the importance of establishing clear working agreements with stakeholders and sponsors from the beginning. He emphasizes the need to create proper communication channels, as successful Agile work depends on reaching the right people when problems arise.

Self-reflection Question: How might the communication agreements in your organization be contributing to your team's ability to focus on their work?

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About Zvonimir Durcevic

Zvonimir has worked in agile product development since 2005, holding roles such as Scrum Master, Agile Coach, IT Project, and R&D Manager. He works with teams to co-create tailored solutions to increase engagement and improve customer focus and effectiveness, enabling accelerated value delivery and rapid adaptation to change.

You can link with Zvonimir Durcevic on LinkedIn.