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Episode 021 - Is OOUX just a useless IA rebrand?

The UX Level-Up

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The Role of Perception in Object-Oriented UX

Objects are not actually mentioned at all in any of those definitions. The psychology and cognitive science of perception is so central to object-oriented UX. So shapeshifters being the same object looking different in different contexts for no good reason, totally arbitrary changes. If an object is changing a lot, it's becoming it's going to add cognitive load. It's going to be harder to recognize that thing.

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