The Daily: Meta’s CMO on Why He Hates the Term “Performance Marketing” and How AI Turned the Business Around | Nov 21, 2024
Behind the Numbers: an EMARKETER Podcast
Integrating Marketing and Analytics
This chapter explores the synergy between marketing and analytics, emphasizing collaboration between teams for successful product launches like Threads and Orion AR glasses. It addresses the evolving landscape of advertising measurement, the role of AI, and the integration of brand and performance marketing strategies to optimize campaigns.
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