Emily Sundberg’s Oh-So-Charming Thingies, Coming at You Loony Twonies
A Thing or Two with Claire and Erica
Exploring Fragrance and Consumer Behavior
The chapter delves into the production, marketing, and storytelling aspects of fragrances, comparing them to online clothing purchases in terms of consumer behavior. It discusses the evolving knowledge and interest of consumers in fragrance, societal influences on fragrance awareness, and the importance of understanding nuances for genuine enjoyment.
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