3min chapter

Hidden Brain cover image

A Creature of Habit

Hidden Brain

CHAPTER

Is It Possible to Change People's Behaviour?

In the same way that corporations, in some ways, manipulate us into doing what they want us to do, i want to explore how we might be able to manipulate ourselves into doing things that we think are good for us. We all know that people are most likely to repeat actions that are easy for them and actions that are fun. If you really don't like going to the gim, then you're not going to do it very often. And anything that reduces the struggle and the stress is going to make habits more likely to fo....

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