The Digital Agency Show | Helping Agency Owners Transform Their Business Mindset to Increase Prices, Work Less, and Grow Profits cover image

E261: Why You Should Sell Your Lead Magnet Before You Create It – With Meredith Kallaher

The Digital Agency Show | Helping Agency Owners Transform Their Business Mindset to Increase Prices, Work Less, and Grow Profits

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How Do You Know if Your Offer Is Not Converting?

i love our approach of saying or o, not maybe the aros approach, but the approach ouare sharing to day. i feel like it's really easy to get stuck in this kind of a sunk cost a bias where you almost resist letting go of a lead magnet or of a, me, god forbid, a product. You know, if you go and build some product that nobody actually wants to build. I hear this all time. We're, like, an agency might go and say, i heard you ave to build a lead list, or to build, like, id need to build aLeadMagnet. And so then they cann't go, oh, we

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