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112 - Corey Haines Opens The Saas Marketing Playbook

The Marketing Millennials

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Is LTV to CAC a Good Model?

"Please stop using LTV to CAC. If you're a SaaS company or a subscription based company, totally fine if you're e-com or any other kind of one time purchase," he says. "Try to be objective about what are we actually trying to accomplish here? What do I care about?" He adds that it's easy to get sucked into vanity metrics and feeling like everything's going fine on paper.

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