Introduction

You should never let the market tell you how much you want to raise. E fog, my guessideis maor sadra has 20 years experience in geteral advertising and can summarize his entire life in an excel spread sheet today. His company is doing incrumentality measurement, which is basically all about measuring the value from marketing spend. He's working with advertisers who could be either ap developers or website across ecommerce, findtick, gaming and so on.