Search and Sustainable Travel With Google Travel‘s MD Richard Holden
The Skift Travel Podcast
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Are You Seeing a Shift in the Advertising Business?
Travel was a contributor to year over year growth in the advertising business, just like o now. A lot of segments have been coming back since vaccination rates have gone up and people start to travel again. We probably could say we proy saw more focus on upper funnel identification with usurs,. More brand identification for a period of time there where people weren't travelling so you weren't really looking for direct response ads.
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