What Is Design Excellence?

An arab considers itself, it's a design company, orn thats what it calls itselfajustetit. So is that he tait may be consistent with the o that phrase, like a design getting a seat at the table? I guess maybe arabis will be funny becauseine i sort of atwhas been at the table. It's interesting, part of my, my reme at the moment is sot of doing this idea of looking at design excellence. And everyone talks about design all the time, and is a designer, but no one would be able to give o definition of what that design is.