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Replay: Edu - What Is A Startup? An Antidote To Small Business Syndrome

The Startup Podcast

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How to Track Your Unit Economics

The unit economics is how much money does it cost to get and keep a user. If you pay $50 for the customer and they only give you $30 back over their lifetime, then you lose money on each customer. And so I think some startups have failed at scale because they've grown without paying any attention to the unit economics. But when that flip occurred, Amazon became unstoppable.

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