252 - Why Pipeline Velocity Is Your Most Important Marketing Metric | Demand Gen Live S2 x70
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Is Pipe Line Velocity the Number One Metric Outside of Revenue?
I would use pipe line velocity as the number one metric in marketing or in go to market generally. Or if you own a certain pipe line source, rigts, the people for feel to view own like the evente pipe line and then demand owns the web side pipe line. Like all three of those teams could be optimizing for pipe sales velocity on their pipe line source. And that's how you kind of crate some level of predictability. So sal cycle are getting longer. Wind rates are going down. Why is that happening? At what stage of the process? Are we losing more?"
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