Building Strong Customer Connections

Every founder needs to sell. If you're not comfortable selling, then get comfortable.

I see too many founders think that once they've secured the first revenue & gotten Series A they can hire a professional sales team. Wrong.

Today's guest Frederic Kerrest (Co-Founder, Okta) tells us why it's so important for founders to be salespeople, and the when & how to start building your team.

Use referral code: SOS to request your spot at this year's  ⁠⁠HubSpot AiSummit 2025⁠⁠ in San Francisco on June 11.

Get our Database! Real Playbooks from Billion-Dollar Companies: ⁠⁠⁠⁠⁠https://clickhubspot.com/scienceofscaling⁠⁠⁠⁠⁠

The Science of Scaling is a HubSpot Media podcast // ⁠⁠⁠⁠⁠⁠⁠⁠⁠Learn more about HubSpot for Startups⁠⁠⁠⁠⁠⁠⁠⁠⁠ // Produced by Matthew Brown