Conversion Tracking Playbook cover image

Shopify FB CAPI Integration vs Elevar FB CAPI Integration + Hydrogen Headless Site Launch

Conversion Tracking Playbook

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Facebook Cap Intigration Isn't Broken

The difference is between the l of or facebook cap integration and the native integration. If you go into an lof or capp integration, you will see both. I would say if you ware greater than 80 90% on the f b p perameter, then that ould be a red flag. Pretty much everything else is the same. O name, email, phone number, et cetera. That's the difference. And then when it comes to conversion events, i can't say this for certain, because i don't know for certain. But our belief is the purchases are stol routed, ultimately coming from the browser and then routed back through near the shopfi server

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