2min chapter

Cold Call cover image

Diversity and Inclusion at Mars Petcare: Translating Awareness into Action

Cold Call

CHAPTER

How to Continue to Make the Business Case Convincing

Katie Couric: How do you continue to make that case compelling enough for business leaders to want to stay with it? "I think Ifta Hall is dead on when she says, we'll know we've made that progress and have that success when it's fully woven into our other functions," the Mars executive said. The company has built processes and systems so that every single individual shows up at work thinking how am I going to mitigate my bias today? She asked what listeners should be thinking about as they try to sustain momentum around some of these things. 'We kind of need to get to a point where we don't have to think about it all the time'

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