How to Maximize Lead Capturing on Facebook and Instagram

The first part of the funnel is to really talk about where's your traffic going to be coming from. We outlined eight different sources of traffic on Instagram, most organic, a little bit of paid. And what I would now want to do is as soon as somebody comes in from one of these 8 different traffic points, in the DMS, I can actually capture their email. That's kind of the first step of then having them become a lead in your system.