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4min chapter
Pipeline point system, cold calling, and more with Trent Dressel
Outbound Squad
How to Introduce a Cold Call
The purpose of the cold call is to sell time. You are not there to go into a deep overview of your solution or what it's going to mean for them. What you say isn't as important as how you're saying it, Trent says. When I get into the call, I'm going to try and sound authentic.
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