The Sunk-Cost Fallacy

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Lucas: I disagree with your premise that if you want and think you should finish college you should finished college but the way that you described it I call the sunk-cost fallacy. So many people have this issue what they do is they spend one year two years in law school so now they have to get that law degree and spend 40 years being a miserable lawyer, he says. Lucas: You don't need to keep going every single day is a brand new day that you can wake up and start going in the exact direction you want to go. How did you get into Facebook ad specifically and actually teach yourself which to me is such a cool life lesson definitely.

Lucas is a college student that's been into digital marketing since he was 15. Today, he manages over $50,000 in ad spend for clients, after teaching himself Facebook Ads through YouTube.

Top 3 Value Bombs:

1. All you need is a skill and a client to pay you for that skill.

2. Start charging pennies to get started, THEN value yourself correctly.

3. Never undervalue your services. Base your price on the size and magnitude of the problem that you solve.

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