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3min chapter
How to Make Money in Media, with Kara Swisher
Mixed Signals from Semafor Media
The Transformation of Marketing Agencies in the Age of AI
This chapter delves into the transformative effects of AI on the marketing industry, focusing on the evolving relationship between agencies and brands. It highlights the adaptation of traditional agencies to the digital age through innovative partnerships and the changing landscape of agency mergers and skill sets.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode