Mixed Signals from Semafor Media cover image

How to Make Money in Media, with Kara Swisher

Mixed Signals from Semafor Media

CHAPTER

The Transformation of Marketing Agencies in the Age of AI

This chapter delves into the transformative effects of AI on the marketing industry, focusing on the evolving relationship between agencies and brands. It highlights the adaptation of traditional agencies to the digital age through innovative partnerships and the changing landscape of agency mergers and skill sets.

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