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76 - ABM Breaks Down at Execution | Sangram Vajre (Co-Founder at Terminus)

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Why Isn't the Marketing, Automation, Email Marketing a Good Idea?

The metrics are just not a line. The issue is on th is misalined metric between these two teams. A lot of midmarket companies are scored on m c ls. I'm seeing companies right now not even having marketing otimation as a prediction athing in 20 none, we'll see less companies having a marketing autivation platform than ever before.

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