Product Hunt Launch

If you are going to do press, try and pitch the press at the same time as you're doing your Product Hunt launch. You can leverage Product Hunt to kind of make sure that people have already heard of you when you want those other things. It's like when I've pitched press in the past, I've told them, hey, look, I just launched this thing, it's number one on Product Hunt... They tend to pay more attention to it than if I just pitched them without having been on Product Hunt itself.