The Animation Arms Race With Illumination CEO Chris Meledandri
The Town with Matthew Belloni
00:00
Establishing Brand Penetration and Increasing Awareness
This chapter focuses on the success and strategies of the movie company brand, including establishing brand penetration, increasing brand awareness, tracking branding studies, partnering with Universal for theme park attractions, and considering live action movies. The chapter concludes with a suggestion to change the company name for better brand awareness.
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