Wisdom From The Top with Guy Raz cover image

Leading From "We," Not "I" -- David Novak (Yum! Brands)

Wisdom From The Top with Guy Raz

CHAPTER

The Rise and Fall of Crystal Pepsi

A recount of the ambitious but ill-fated launch of Crystal Pepsi, a $100 million product that initially excited consumers but eventually flopped due to taste, pricing strategy, and quality control issues.

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