How to Make Content a Cornerstone of Your Customer Experience Strategy
The Modern Customer Podcast
00:00
How to Get in Front of Customers
A lot of marketers now are trying to ride this wave too. They're trying to teach customers and acquire customers by teaching them through content. Are there some common missteps you're seeing brands make when they create content for readers that we need to be aware of? I think when people try to push the product before they've answered the question, it's a misstep because answering the question is what builds loyalty.
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