2min chapter

The Digital Agency Growth Podcast  cover image

How To Keep Your Agency's Pipeline Full Without Cold Calling Or Burnout

The Digital Agency Growth Podcast

CHAPTER

The Goldilocks Zone Between Personalization and Scale

The key is to stay in that Goldilocks zone between personalization and scale so you can be effective. The idea of finding out all this stuff about you and regurgitating it back is pretty un compelling. What I'm talking about are actual commonalities and using personalization to dig into those commonalities. That's much more timeless and compelling.

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