Episode 22: Mike Katz Cuts Through the CDP BS
Marketecture: Get Smart. Fast.
The Impact of AI on the Use of Data
The part of AI that we've been focused on for the good part of, you know, a year, year and a half is around building predictions. And so we acquired, we acquired a company last year called the Dora, and they had built out a bunch of machine learning pipelines. So you have a continuum of insights from kind of backwards looking what happens to forward looking, what do we predict or what may happen type questions.
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