175 - Best Books For Content Marketers – 2022 Edition
Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works
00:00
The Product Launch Formula
The product launch formula was invented by am jeff walker. It builds up intense interest and anticipation in what you're about to launch. And then the cart is open for just a very short period of time, some sometimes three days, or five days or seven days before it closes. Susy says that this idea of urgency and scarcity really are hugely massive motivators in getting people to take action and buy your product.
Transcript
Play full episode
