Kip, I think there's really three steps to doing this to me. First thing is get your flow of information right. The hack on the flow of information is to not have too much and to find people that have great expertise with small followings. Step two in the blueprint is you got to create. It's not enough to consume. And what I mean is you have to publish in public your thoughts. So you're starting to build a community, an audience, a personal brand. That's going to lead you to the opportunities in business that you want.