Do You Do Link Building?

The most effective form of link building is producing something that naturally people want to link to. The other thing that Lindsay's really good at is like, what does it look like to build momentum around like a shared experience? And so an example would be last year in January, Lindsay and the Pinch of Yum team did a like a January meal plans for free. They created these meal plans as a free thing, sent it out to people. And there's just a ton of momentum and excitement around it. There's naturally a lot of people linking to it, talking about it on social. That I think from a link perspective and from a search perspective, all of those unknowns are