Hasbro vs Mattel - Boy Toy | 2
Business Wars
00:00
Intro
This chapter delves into the challenging inception of G.I. Joe, highlighting the creative director's secretive efforts to create a soldier doll for boys amidst a market dominated by female dolls. It captures the risks and tensions faced by the design team as they strive to innovate in the toy industry while keeping their project hidden from Hasbro's CEO.
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