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11min chapter
How Amazon built distinctive assets, compound creativity and a winning culture - Ed Smith
Uncensored CMO
Monetization and Culture at Amazon
This chapter examines the transformation of product discovery on social media, likening influencers to traditional magazines. It highlights the Amazon Influencer Program and its impact on monetization, alongside an exploration of Amazon's unique corporate culture anchored in distinct leadership principles. The discussion emphasizes the importance of structured decision-making, documentation, and team empowerment in fostering innovation and efficiency within the organization.
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