The Rest Is Politics: US cover image

18. Trump’s Next Move

The Rest Is Politics: US

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Navigating Political Narratives and Advertising Strategies

This chapter explores the political tactics related to a potential nominee, focusing on the public perception of liberalism and its effects on the campaign. It emphasizes the crucial role of advertising in shaping candidate narratives and suggests strategies to broaden appeal by leveraging personal heritage and a pro-business approach.

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