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How to win the clash with existing business logic / Chris Ferguson / Episode #134

Service Design Show

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Identifying Double Binds Is Already a Good Step in the Right Direction

" recognizing these double binds is already a step, very good step in the right direction," she says. "It's really about expanding your own awareness and seeing it coming on the horizon before you going to smash it into it" She suggests connecting with other service designers who have similar challenges.

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