Signs and Language

Ferdinand de sassur is credited with being the founder of something called semiotic. Semiotic, put in a very simple way, is the study of science. For example, if i wanted to convey to you the concept of a cow, i don't always have to use words. When there's not one immediately next you the word cow, the word c o w, cow, acts as a standing for that idea. I can see the wordcow, and it instantly delivers to you a message that has a very specific meaning.