4B with Margit #7: Building Brand Communities
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How to Start a Great Brand
Bacin: I would say that in a lot of the advice that we tend to give, i would echo camille talking about starting small. A lot of times what we see is when brands are starting out ivesley, they have an existing customer base. They'll create essentially a programme for ambassadorship. And typically it's pretty and formal to start a you might have an email, ddress or landing page. That kind of formalizes it a bit. But typically it really involves em you know, finding people that really love the brand. Its really where it becomes this kind of, like, test and invest like virtuous cycle m.
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