Music Business Worldwide cover image

'People really like music. But the music industry lets everyone else capture the value.'

Music Business Worldwide

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The Importance of Using Data to Develop Talent

"You can't ignore that the internet exists and you've got to be using it just for coverage," he says. "I see a character and a personality as well as a talent that I want to bring into people's lives." The old school A&R approach developed talent long term, according to O'Brien.

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