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'People really like music. But the music industry lets everyone else capture the value.'
Music Business Worldwide
The Importance of Using Data to Develop Talent
"You can't ignore that the internet exists and you've got to be using it just for coverage," he says. "I see a character and a personality as well as a talent that I want to bring into people's lives." The old school A&R approach developed talent long term, according to O'Brien.
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