Introduction

Let’s be honest: Planner referrals are a necessity if you want to move up in the wedding industry. Not only do they recommend clients, but they typically pay more and offer super interesting projects. But how do you get on a planner’s list in the first place? In this episode of Own Your Business, I sit down with Shannon Leahy, one of the most respected (and decorated) planners in the industry to dive deep into:

- Different ways planners refer vendors to their clients

- How information is shared with couples

- Important criteria planners consider before making a recommendation

- What you can do to get a foot in the door with planners like her

- How to lose your spot on a planner’s list