155: How To Run a Lean ABM Program (w/ Mason Cosby, Scrappy ABM)
Move The Needle - Real strategies. Data-driven growth. B2B results that move the needle.
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Implementing an Account-Based Marketing Strategy
Discussion on the factors to consider when implementing an account-based marketing (ABM) strategy, emphasizing the importance of a dedicated sales team and involving people in the process, and highlighting the role of technology and manual labor. They also recommend a minimum average deal value of $30,000 for ABM to be worthwhile.
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